In recent years hosted by Amanda Holden an unforgettable evening with performances from Katherine Jenkins OBE, Beverely Knight MBE, Gary Barlow OBE, Marisha Wallace and the cast of Mamma Mia. Attending award winners included Alfie Boe, Naomi Cambell, Abbey Clancy, Dame Joan Collins, James Corden OBE, Simon Cowell, Peter Crouch, Edward Enninful OBE Kate Garraway MBE, Kelly Hoppen CBE. Michelle Keegan and Sheridan Smith OBE. Also enshrined in Variety Showbusiness Awards history are The Beatles, Frank Sinatra, and Amy Winehouse.

In 2025, Variety will also celebrate a monumental milestone — the 70th anniversary of ITV, the UK’s largest commercial broadcaster which launched in 1955.

ITV CEO Dame Carolyn McCall shares:

“I am delighted that ITV will be marking our 70th birthday with Variety, the Children’s Charity, and celebrating seven decades as a world-class broadcaster and streamer.”

This landmark celebration will make the event even more extraordinary and unforgettable.

With early demand already high, tickets will sell out fast. Don’t miss your chance to be part of this exceptional celebration of talent, history, and entertainment.

These early bird rates are closing soon so book your table today and be part of the magic!

Buy tables and seats here

2025 Details:

All tickets include dinner, half a bottle of wine per person, a pre-reception and all the entertainment for the evening.

Gold Tables of 12 – £7,000

Private table in the Ballroom

Presence listed in the brochure

Individual “Gold” seats are available for £585 each

VIP industry tables of 12 – £6,000

Private table in the Ballroom

Individual “Industry” seats are available for £500 each

Be a Sponsor – £10,000 to £100,000

Best seating in the Ballroom

Champagne pre-reception

Advert in the souvenir brochure

Logo featured prominently on AV screen carousels

Please email Laurence Guinness, CEO: laurence.guinness@variety.org.uk

Buy tables and seats here