Variety’s Celebrity Ambassador, Johnny Partridge, who is an actor, dancer, singer and best known for the role of Christian Clarke in the long-running soap opera EastEnders, proudly wore the ‘I love a bit of Variety’ T-shirt on Good Morning Britain this week.

Click here to watch the video.

The campaign was launched by Barbara Windsor MBE and is supported by a host of celebrities which include Richard Branson, Leigh Francis aka Keith Lemon, Kimberley Walsh, Warren Brown, Martin Clunes, Kate Thornton, Warwick Davis, Katie Price, Sinitta, Aldo Zilli, Gaby Roslin, Michelle Collins, Hugo Speer, Jon Culshaw, Larry Lamb, David Morrissey, Eamonn Holmes, Kian Egan, Nina Conti, Hayley Tamaddon, Alesha Dixon, Matt Johnson, Julie Graham, Joe McGann, Claire King, Anna Williamson, Terry Mynott, Heather Small, Billy Murray, Bobby Davro, Tamzin Outhwaite, Neil Stuke, Kristina Rihanoff, Vic Reeves, Nancy Sorrell, Frankie Bridge, Lisa Maxwell, Nick Ferrari, Sam Faiers, Vanessa Feltz, Ben Ofoedu, Amanda Lamb, Martin Kemp, John Michie, Lauren Goodger, Sian Welby, Gok Wan, Sharon Marshall, Michelle Heaton, Blue, Andrew Castle, Matt Evers, Greg Burns, Joe McFadden, June Brown and many more to come…